A purpose-built ski village on the road to Lech, Zürs is higher up than its neighbour and shares the same liftpass, but the terrain is mostly separate, the village is quieter and the clientele, while just as posh, are here for the skiing rather than the champagne drinking. There’s good food, good five-star hotels, good spas, but all here to prop up the main event – skiing on a lot of snow. The area regularly achieves nine metres of snowfall a year – over twice as much as nearby St Anton, which itself is famed for its snow, and more than next-door Lech too.
The first lift was built in Zürs in 1937 and it’s one of the world’s first purpose-built ski resorts. Nowadays it offers good skiing for all abilities, with lots of lovely long reds in good condition. Not only does it get a lot of snow (did we mention that?) but it doesn’t have the sunshine-and-lower-altitude problems of Lech’s home-time slopes. Off-piste is great, and there are also ‘routes’ – runs that are unpatrolled and usually ungroomed, but made avalanche-safe.
Getting there can be arduous – it’s three hours or so from Zurich or Munich, but fans with deep pockets think it’s well worth it.