Meet the MadDogSki team


Pulling together like a team of huskies, here are the folk behind MadDogSki.
The MadDogSki team is based in the UK and in the Alps. We do sometimes have vacancies, so if you’re interested in joining us, as a blogger or resort researcher in the mountains or as a part of the UK team, drop us a line at
Many people have contributed to MadDogSki over the years – here’s the current crew…


Fiona Best – Owner, Publisher MadDogSki


Fiona was Head of Marketing at the Ski Club of Great Britain for just under 9 years and in that time was privileged to work with a huge array of people across the ski industry, both in the UK and overseas. Whilst away skiing for the Millennium she discovered Verbier and it became her second home during the Ski Club years. It is still a place she returns to frequently.

Fiona worked on MadDogSki for a number of years before taking over the helm from Kate. The sea and the snow are in her blood and she continues to pursue her ski passions from her home in Wales, where she lives with her family. 

If you would like to advertise on MadDogSki, contribute as a ski writer, or have a ski property with late availability then please get in touch – – we’ll do our best to help you make the most of your winter.



Kate Whittaker

Kate WhittakerKate has been involved in MadDogSki since the very beginning. MadDogSki was Kate’s brainchild.
After a career in the City she swapped commuting for chairlifts and spent two seasons in the Three Valleys in search of the perfect vin chaud. Some of the first MadDogSki resort guides were born out of her passion for all things snowy and her desire to make the most of every minute on the mountain.
Kate particularly likes researching new resorts.



Matt Lumb – Video editor

Matt enjoying a beer on the slopesMatt joined the team in 2013 after leaving the safety of a full-time job at an investment house to start up his own photography business, Plainview Media. His first skiing holiday was in Slovenia during the warmest winter for years which, understandably, wasn’t a great experience (the holiday motto was “There should be more snow than mud, right?”).

He can’t resist a raclette.


Jasia Warren – Website wizard

jasia3Jasia joined MadDogSki in 2015. Luckily it wasn’t her skills on-piste that were required but her knowledge of WordPress and websites. She seems to have managed to underplay her disastrous only time on the ski slopes which resulted in a disappointing trudge down the mountain in search of an errant ski. Sat at her desk looking at all of these beautiful snowy scenes on the website has piqued her interest – maybe there’s fun to be had in them there hills after all?


… and our bloggers

Arnie Wilson

arnie_profile_1Arnie Wilson wandered through Fleet Street and Television, including ITN, Thames, Anglia, LWT News and Southern Television/TVS where he was an on-screen reporter for 10 years. Then skiing took over his life in the mid 80s when, completely unexpectedly, he became the Financial Times ski correspondent for the next 15 years. This included his great adventure – skiing every day for the whole of 1994, in 240 resorts in 13 countries, and into the Guinness Book of Records. Since then he’s completed a 30-year project to ski in all 38 “skiing states” in the USA. He’s had five ski books published, and edited the Ski Club of Great Britain’s magazine Ski+board for almost 13 years until 2014.

Alf Alderson

mds_alfalderson01Alf Alderson is an award-winning adventure sports and travel journalist and photographer based in Pembrokeshire and the Alps. He specialises in ski, surf and mountain sports journalism and his travel writing has appeared in a wide range of publications and websites including The Guardian, Daily Telegraph, Independent, Toronto Globe & Mail, South China Morning Post and Financial Times. He is also the editor of ‘Church of the Open Sky’ an Apple Newsstand magazine featuring ‘eclectic adventure travel’ stories and great imagery, also available on Facebook here, and the author of various surfing, skiing and travel guidebooks.


Wendy Hollands

Wendy Hollands – MadDogSki blogger

Wendy started falling over with plastic skis tied onto her tiny ski boots when she was three years old in Australia. She now falls over with telemark skis or a snowboard attached in the French Alps. She spent five seasons as a ski bum in Meribel before moving to La Clusaz in 2006. When she’s not hugging trees accidentally in fresh powder, she’s writing or travelling to other ski resorts to in the hope that a tree-free perfect powder run awaits her. You can also find her talking about life in France as seen by an outsider on her blog or learn more about her professional writing skills at

Vanessa Fisher


Vanessa has worked in the ski industry for 20 years. She is a freelance Travel and Outdoor PR working over a range of clients in the UK and Europe. Vanessa has travelled extensively throughout the Alps, Pyrenees, Dolomites and North America and spent a season, 1996-7 living, skiing and travelling in and around Banff in Alberta, Canada. This winter, Vanessa is looking forward to spending her first ski trip of the season in December in Les Menuires.



Rosie Barcroft

Rosie-Barcroft-thumb2All it took was a sunny day in Courchevel, a beautiful instructor called Séverine, a bright pink wedgease and Rosie (age four) was hooked. Since then, she’s been lucky enough to ski in multiple resorts across the Alps, along with Åre, Sweden and Whistler, Canada. When she left university, Rosie managed to land her dream job: working for Ski+board magazine. In 2014, Rosie left the magazine and turned to PR – Travel PR to be precise. Fortunately, she’s been able to stay close to her snowy roots and works with the La Plagne tourist board, amongst other clients. However, she’s never given up her press pass, and is looking forward to sharing her slope-side experiences and skiing adventures with the readers and writers of MadDogSki, however silly they may seem…


Daniel Elkan

Daniel Elkan is a freelance ski, travel, science and environmental writer who has travelled to more than 50 ski resorts by train from the UK.  He has written ski features for The Guardian, The Indpendent, The Telegraph, National Geographic Traveller, Food & Travel, Snow, InTheSnow, Ski+board and others. In 2009 Daniel founded a website,, to help skiers find out how to travel to ski resorts by train. When not doing that he loves playing football, organising parties, activism of various kinds and getting out into nature.



Briony Key

briony_profileBriony has led a varied life and worked for a range of titles, from her start on the Cornish Guardian (where she got hooked on surfing) to the Scotsman and Sunday Times. She also spent some years on the trade title, Travel Weekly – for which she credits her capacity to work and party! B’s also been a dresser with the Royal Shakespeare Company and a PR for the World Salsa Champions. She now writes for the ski press and conference titles, and spends the rest of her time holding down a day job in counter terrorism and crime prevention.



Catherine Cooper



Catherine is a freelance travel journalist who has lived near the Pyrenees France since 2009 when she moved from London to be closer to the mountains (amongst other reasons). She first skied on a school trip aged 14, worked a season in Meribel in her 20s and forced her children onto skis when they could barely walk. She writes about skiing and travel for many national newspapers, magazines and websites, and is also author of Travelling with Children: A Parent’s Guide. You can see examples of her work at

Michael Cranmer

Style on and off the slopes is what motivates Michael Cranmer. A former press photographer, Picture Editor, and ski instructor, he now turns his attention to what really matters…the perfect turn, the perfect slope, the perfect chums to share it with, and, later, the perfect Dirty Dry Vodka Martini. His award-winning writing takes a wry look at the people and places he encounters. He says “In the mountains it’s important to stop sometimes; listen, breathe, and look. Make mind pictures, not endless selfies. Ski for yourself, not for others”.