Opened in 1995 to celebrate 100 years of Swarovski, the Swarovski Crystal Worlds have already enchanted more than ten million visitors from all over the world with moments of wonder.


Multimedia artist Andre Heller designed 14 subterranean Chambers of Wonder, which are devoted to diverse artistic interpretations of crystal. The result is a universe of discoveries; a place that is different every time you visit.


Throughout the year, the GiantPlayPlan entices visitors to take part in a varied program of events and activities. The Crystal State is a sparkling shopping landscape that brings all of the Swarovski product worlds together under one roof. CAFE-terra provides international and seasonal culinary delights while, above ground, the extensive park surrounding the Giant's head is full of surprises.


Less than an hour's drive from Kitzbuhel by the Wattens exist on the A12 motorway. There is also a shuttle that runs from Innsbruck several times a day – see website for details. Innsbruck can be reached by train from Kitzbuhel.


Open 9am – 6.30pm (last admission 5.30pm)



+43 5224 51080


Kristallweltenstrasse 1, 6112 Wattens, Near Innsbruck, Austria