Style on and off the slopes is what motivates Michael Cranmer. A former press photographer, Picture Editor, and ski instructor, he now turns his attention to what really matters…the perfect turn, the perfect slope, the perfect chums to share it with, and, later, the perfect Dirty Dry Vodka Martini. His award-winning writing takes a wry look at the people and places he encounters. He says “In the mountains it’s important to stop sometimes; listen, breathe, and look. Make mind pictures, not endless selfies. Ski for yourself, not for others”.