We’re delighted to share with you some exciting news from Tony McWilliam, CEO of Ghosts and Founder of Faction skis:
“15 years after starting Faction Skis, one of the most well-respected brands in the freeski industry, I realised that a bigger challenge was facing us—and that is climate change.
I want to give passionate skiers and snowboarders the opportunity to choose products that suit their performance requirements whilst answering their demands for reduced environmental impact and greater social responsibility.
Combatting water usage during dyeing is the next battle in the fight for increased sustainability, beyond the move towards using recycled yarns which is being adopted (too) slowly by the major players in the industry.
We’re launching on Kickstarter so we can bypass the traditional distribution chain and go direct to the consumer, giving value for money and only making to order to reduce waste.”
The textile industry uses 2.4 trillion gallons of water every year during the dyeing process, contaminating waterways and causing massive environmental impact, disease and deformity. This needs to be addressed and Tony McWilliam is one of the first within the ski industry to address this problem directly.
Equal or better in performance than anything currently on the market, Ghosts debut collection consists of a highly-versatile, backcountry/freeride oriented 20,000mm/20,000gm rated three-layer shell jacket and pant and a lightweight 700-fill insulated mid-layer jacket using recycled down. It’s everything you need to stay warm and dry in the mountains no matter what the conditions.
With sustainability in mind through every aspect of the business, Ghosts have also manage to contain each stage of the supply chain to within 150km of each other – significantly reducing impact from shipping fabrics and raw materials between countries before manufacture – and have a lifetime repair/replace programme.
If you would like to join the revolution you can. Ghosts apparel will only be available on Kickstarter for a limited time in limited numbers. For more information on this revolutionary brand click here.
We wish Tony all the best because there is no Planet B….