Media centre


mad dog headAbout MadDogSki

MadDogSki is the leading provider of independent travel guides to the best ski resorts. Researched by people who live and work in each resort, they offering the insider’s view, each guide book and are designed to help you make the most of your snowsports holiday.
MadDogSki was launched in 2005 by Kate Whittaker.

Read more about Kate and the rest of the Mad Dog Team.

We use a network of researchers based in ski resorts to keep our site and books up to date.

Read more about our researchers.


Media coverage 2009-2010

Times online - Courmayeur

Times online - Whistler

Times online - Zermatt


What makes MadDogSki unique?

Our books.
For £8 per guide (Courmayeur is just £6.00), the books provide an in-depth guide to everything that skiers need to know once in resort. They provide first-hand knowledge on all aspects of a snow-sports holiday, both on and off the mountain.  Unique features include:

  • Piste ranking – grading pistes one to three stars (easy to difficult), the piste ranking allows skiers and boarders to plan their routes more confidently
  • Detailed recommended Mad Dog day trips – each trip is designed to help skiers and boarders explore a new ski area, and also tells you about our favourite lunch and après-ski stops
  • Comprehensive reviews of mountain restaurants - and how to find them
  • Independent reviews of restaurants, après-ski and nightlife in-resort
  • Other things to do – gives non-skiing visitors the full low-down on how to have just as much fun off the mountain as on it!
  • A separate family section - including childcare options, recommended children’s ski schools and off the mountain activities


Book titles

  • val book cover


  •     Courchevel
  •     Courmayeur
  •     Meribel
  •     St Anton
  •     Tignes
  •     Val d’Isere
  •     Verbier
  •     Whistler
  •     Zermatt
  •     Ski Weekends


Our website

HP screen shot

Unique features on our site include:

  • The ‘resort wizard’ aimed at matching your requirements to your perfect resort ‘Ask Mad Dog’, where you can submit individual holiday queries to be answered by Mad Dog’s experts both in the UK and in resort.  
  • Our unique Flight Planner


What we can do for you

Bespoke journalism
We have written articles for many different publications, from Sport magazine to the Timesonline, Junior magazine to Asda magazine etc. If you need any resort related information, from short hints and tips to longer bespoke articles, do get in touch for a chat:

Here's a couple of examples just to give you a flavour:

Comps and giveaways
We are always interested in running competitions and giveaways of our books. If you would like to run a competition, we can also promote it through our website and fortnightly newsletters.

More information

For further information or images please contact Hannah at

If you’re interested in advertising online, please email or call +44 (0)845 054 2906


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